GeoSmart Energy

Category: eNews

  • GeoSmart crosses Canada to meet with Dealers

    March 8, 2010 

    Product launches for GeoSmart Energy’s new hydronic series, air purifier and economical line of heat pumps were among the topics covered at a series of regional GeoSmart dealer meetings held across Canada in February.

    National Dealer Meetings
    The day-long sessions in Ottawa, Winnipeg and Kelowna featured presentations by GeoSmart Energy CEO Stan Marco, Chad Brezynskie, Vice President, Sales & Marketing and Robert Longphee, Director, Communications & Public Relations.

    Stan kicked the sessions off with an industry overview. Touching on what’s ahead for GeoSmart in 2010, he welcomed GeoSmart’s newest Territory Manager, June Thomson, who is providing coverage for Southwestern Ontario. He noted increasing dealer interest in the United States for GeoSmart products for commercial and residential applications, opening the doors for some new and exciting growth opportunities. Stan also touched on the new Customer Relationship Management software being used by GeoSmart’s customer service reps to further streamline the ordering process for dealers.

    New Geothermal Customized Drilling Rig
    Among the exciting announcements made throughout the day-long sessions was GeoSmart’s acquisition of a customized geothermal drilling rig. The compact drill, designed in collaboration with Boart Longyear, features high efficiency hydraulics and dual rotary capability.

    “Demand for residential and commercial drilling services has increased dramatically for GeoSmart Energy and our geothermal dealers,” notes Stan. “Boart Longyear took the time to work with us and tailor a geothermal drill rig to meet our needs by bringing together their worldwide resources, tools and experiences.”

    GeoSmart drill rig services are available to dealers working in the Southern Ontario corridor for both residential and commercial applications.

    GeoSmart and the Canadian GeoExchange Coalition
    With the continuing expansion of geothermal associations at regional and provincial levels, Stan reiterated GeoSmart Energy’s commitment to remaining aligned with the CGC at the national level. “We believe the CGC is doing a great job representing our industry, and look forward to continuing to support their efforts to raise the profile of geothermal locally, provincially and nationally.”

    CGC President and CEO Denis Tanguay provided dealers in Ottawa with an overview of the Canadian geoexchange industry, offering compelling statistical data showcasing how the geothermal industry has grown at both the national and provincial level over the past few years. His presentation included data on units installed, types of installations, installations by loop type and system cost by loop type.

    Other guest presenters included representatives from Polytubes who presented in both Winnipeg and Kelowna talking about GeoSmart’s PE100 geothermal pipe and why it continues to be the leading geothermal pipe in the industry.

    Throughout the day Chad Brezynskie showcased GeoSmart Energy’s newest products including the Premium H Series of hydronic units, the economically-priced ECO Y and ECO Z heat pump series and the industry-leading GeoAir PCO air purifier.

    “These latest editions to our indoor air quality and heat pump product lines mean dealers can offer their customers an even wider range of products from which to choose, and we take pride in offering this level of diversification to help dealers grow their businesses.”

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  • GeoSmart’s geothermal technology to be featured in Port Dover model homes

    November 20, 2009  

    Thanks to a formal partnership between GeoSmart Energy and Alliance Homes, new andprospective homeowners in Port Dover are about to discover firsthand why geothermal is quickly becoming the preferred alternative for efficient and cost effective heating and air conditioning. GeoSmart Energy is in the process ofinstalling environmentally friendly geothermal technology in 2 model homes at Alliance Homes’ Dover Coast development. 

    Drilling was recently conpleted at the adult lifestyle resort community to prepare for installation of the ground loop system that will be used to tap into the free and renewable energy stored in the earth. Featuring GeoSmart’s industry-leading PE100 green geothermal pipe, the ground loop will connect to a Premium G heat pump in the model home’s basement, generating year-round indoor comfort. The attractive compact unit can dramatically reduce annual costs for heating and cooling by as much as 75 percent compared with conventional furnaces and air conditioners.

    “Alliance Home’s Dover Coast development is a showcase for geothermal’s exceptional heating and cooling efficiency,” says Chad Brezynskie, GeoSmart’s Vice President of Sales & Marketing who notes that GeoSmart’s geothermal heating and cooling systems are standard on homes being built on 50’ lots.  “What better way to demonstrate geothermal than to allow prospective homeowners the ability to experience its heating and cooling properties firsthand.”

    Geothermal systems will also be installed in the 425-acre development’s golf course club house and recreation centre. The feature is optional in homes on 40’ lots.

    Alliance Homes has established a heating, cooling, ventilating and air conditioning division (HVAC) dedicated to the installation and service of GeoSmart branded geothermal systems in the Dover Coast development as well as current and future Alliance Homes projects. All installers will benefit from GeoSmart’s nationally renowned customer-focused installation training program.

    The Dover Coast development features bungalow townhomes and detached designs for every lifestyle and budget. For more information about the Dover Coast development and how you can tap into geothermal energy alternatives, visit the Alliance Homes website at www.alliancehomes.com. 

     

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  • GeoSmart Energy Makes an Impact at Canada’s Outdoor Farm & Energy Expo

    September 18, 2009
    For the first time this year, the Canadian Energy Expo combined with Canada’s Outdoor Farm Show to showcase the latest developments in green technologies, particularly those that address the specific needs of farm and municipal operations. The farming community continues to take a leadership role in Canada as an early adopter of alternative energy sources and is a growing supporter of geothermal technology.
    GeoSmart Energy’s presence at Canada’s Outdoor Farm Show and Energy Expo in Woodstock, Ontario on September 15, 16 and 17 was a showstopper drawing massive crowds and generating great interest in geothermal technology.
    Among independent companies, GeoSmart Energy occupied the largest tent (50’ x 40’) in the outdoor courtyard of the Energy Expo, drawing immediate attention with our 11’ x 20’ banners, double-sided flag poles and pull-ups. The generous outdoor setting also allowed us to leverage the GeoSmart Energy branded van and fire truck which became popular backdrops for numerous photo opportunities as well as points of conversation.
    While these visual cues drew the crowds into our tent, it was our innovative product line and the opportunity to speak with GeoSmart Energy staff and dealers that captured attendees’ imagination.
    “The farm show was as good as it gets in terms of dealer exposure,” says Jason Grieb, President, Advanced Geo-Thermal Systems Inc. in West Montrose, Ontario, one of seven local dealers on hand during the course of the show. “We had the strongest presence in the energy section at the show with the GeoSmart Energy fire truck, banners, operational Premium G, mini heat pump and marketing materials attracting lots of attendees and generating multiple lead opportunities. Excellent effort from everyone involved!”
    Other local dealers on hand in the GeoSmart Energy tent included Brant Oxford, Oxford Plumbing, Father and Son Geothermal Systems, J.D. Holding, Geo Niagara and Norfolk Energy.
    A particularly compelling feature in the tent was a fully functional three-tonne Premium G, leveraging a pond loop in the Ducks Unlimited Wetland Farm Pond behind the tent. “On crisp mornings, attendees marveled at the heat being generated in our tent while in the afternoons, they were able to experience the air conditioning features of the unit,” says Robert Longphee, Director, Communications, GeoSmart Energy. “What better way to showcase geothermal technology than offering a firsthand opportunity to feel the heating and cooling properties of our units.”
    Other products and resources available at the four 10-foot booths inside the GeoSmart Energy tent included our new large scale Premium hydronic system, Premium Q, hot water tankwater purifiers, case studies, brochures and customer testimonials.
    “This was an excellent opportunity for dealers like myself to further educate homeowners about geothermal technology and to not only tell them what sets us apart from others in the same industry,” says Jeff Kubisch, President, Geo Niagara, “but to show them as well.” Jeff acknowledged that it was also a great opportunity for dealers to share and exchange leads.
    More than 17,000 people attended the show each day with many traveling from at least 150 kilometres away. While the majority of attendees were from Ontario and the local farming community, GeoSmart Energy staff and dealers struck up conversations with people from as far away as Nova Scotia, Quebec, Alberta, Saskatchewan, Florida and Wyoming.
    Over the course of the three-day show, more than 110 homeowners signed up for GeoSmart Energy’s manufacturer’s rebate, solidifying their interest in receiving a geothermal estimate from a local dealer within the next 30 days.
    So what does next year’s event hold in store? Given GeoSmart Energy’s new 3-year sponsorship arrangement with Canada’s Outdoor Farm Show and Energy Expo, expect our presence to be even stronger.

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  • CGC Hosts National Consultation on Geoexchange Codes, Standards and Regulations

    July 31, 2009

    As part of its market transformation initiative and in its ongoing efforts to raise the profile of geothermal, the CGC embarked on a national consultation this summer to discuss how the industry is regulated. Throughout the months of June and July, the CGC hosted several discussion forums across the country, meeting with CGC accredited professionals and other industry stakeholders to identify issues with existing codes, standards and regulations.

    GeoSmart CEO Stan Marco was among 75 people who attended one of the day-long Toronto sessions where he found himself immersed in a passionate and lively discussion with industry peers.

    Among the hot topics discussed in Toronto was the issue of some sub-contractors electing to install geothermal systems that don’t heat the entire house. The issue of undersizing equipment in an effort to increase sales volume generated intense discussion.

    “At GeoSmart Energy, we have always stressed the importance of selling a homeowner a geothermal system that heats the entire home, not just part of it,” says Stan. “It only stands to reason that this is what the homeowner expects when he invests in a geothermal system.”

    The geothermal industry markets itself as an efficient and effective alternative to traditional fossil fuels – an ideal way to consistently heat and cool an entire home throughout every season. The practice of undersizing to build a competitive edge in the marketplace ultimately leads to dissatisfied consumers and impacts the integrity of the entire geothermal industry.

    “The general feeling at the session I attended was that the industry as a whole is very concerned about this trend,” says Stan. The current Canadian standard in the gas industry is that systems must be sized 100-140% of what the house requires, whereas in geothermal, the existing standard is that equipment must be sized 70-105%. “The geothermal standard is antiquated and needs to change.”

    Another topic that generated debate focused on heat/loss calculations. In an industry where the major selling point is ‘efficiency’, the current accepted practice for calculating heat/loss worldwide is cause for concern. Heat/loss calculations play a pivotal role in determining the size of the equipment that should be installed in a home whether it’s gas or geothermal.

    Current practice allows for oversizing the heat/loss calculation by as much as 40%. “In geothermal, we’re not just heating and cooling houses, we’re trying to do it efficiently and there’s nothing efficient about installing a furnace that is 40% oversized,” notes Stan.

    What Stan and many others would like to see is what he refers to as an ‘energy efficient heat/loss calculation” that would prevent someone from arbitrarily building in extra capacity to the calculation. “We’re moving into a new era where it’s all about energy efficiency. We need to come up with a program that indicates what the real heat loss of a home is and then let the customer and the contractor decide between them how big a unit the homeowner needs to heat and cool the entire home.”

    Other topics that spawned discussion included the training and handling required for methanol and ethanol heat transfer fluids, and the need for the industry to have a recognizable pipe synonymous with geothermal installations.

    “The one thing that everybody agreed on at the meeting was what a tremendous job the CGC is doing in setting the tone for training across the country. Because of the CGC, our industry is now meeting a minimum standard in this regard.”

    The information gathered through these national consultations will be used by the CGC to formulate recommendations for standards development and regulators, among others.

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